Project Description

SMART Technologies has two business divisions. An education based business – supplying collaborative hardware and software solutions, and an enterprise business – committed to enhanced virtual collaboration in the business world. The first samples and executions below was branding proposed for the enterprise division followed by one example of branding done for the education area. The challenge was always to maintain enough similarity amongst branded elements that education and enterprise advertising were distinct but still similar enough to have come from the same company. Colour treatment was a unifying force

Art Direction, graphic design and photo editing: Wes Dauncey
Copywriting: Lucas McConnell
Photography: istock